Copywriting Services

one-stop shop for all your
real estate writing needs

GET IN TOUCH

one-stop shop for all your
real estate writing needs

GET IN TOUCH

All in one

Real Copy Right is one of Melbourne’s leading real estate copywriting services, servicing Melbourne since 1998, and now all around the world. At Real Copy Right, we write quality copy specific to each property’s needs.

PROPERTY SALES COPY

COPY THAT BRINGS BUYERS TO YOUR DOOR

This is what we are passionate about – writing copy that helps property owners sell their property to move onto the next chapter in their lives. Contact us for a quote.

PROPERTY RENTAL COPY

GIVE POTENTIAL RENTERS KNOWLEDGE TO MAKE THEM FEEL AT HOME

Our copy gives renters the power of information. And information paints a picture of value, potentially pushing the weekly rental price up for your rental providers. We also do rooming house copy.

AIRBNB COPY

WE HARNESS THE POWER OF WORDS TO GET MORE GUEST BOOKINGS

Airbnb has powerful algorithms that bring properties to the front page. We have a variety of airbnb copywriting services to help you maximise your property.

STAFF PROFILES

MAKE YOUR TEAM EXPERTS IN THEIR FIELDS

We find out the best qualities in your staff, why you hired them and write their staff profile for your website and listing kit.

EMAIL NEWSLETTERS AND EDMS

PUT YOUR COMPANY ON THE EXPERT FRONTFOOT

We write newsletter articles and promotional Electronic Digital Mail marketing that make you the experts. We research and find the right market information to inform your clients about the latest activity in property and your area.

WEBSITES

MAKE YOUR COMPANY STAND OUT

We give your website the edge with well-crafted words pinpointing your expertise, values and service, giving your target market easy-to-read confidence when reading the content on your website.

AWARDS SUBMISSIONS

SOUND AMAZING WITH OUR AWARD-WINNING AWARD SUBMISSIONS

We can write your submission to any of the Australian property awards – Real Estate Institute of Victoria (REIV), Housing Industry Association (HIA), Master Builders Association (MBA), Australian Property Institute (API), Real Estate Business (REB), Property Council of Australia, the Real Estate Institute of Australia (REIA) or even within your own corporation.

CORPORATE COPY GUIDELINES AND TEMPLATES

REDESIGN YOUR CORPORATE IMAGE WITH THE RIGHT MESSAGING

Real Estate can be a complex process, and to write something that’s easy to read for your intended audience without complicating it with industry jargon, is a task within itself. Get us to help you write any of your prospectuses, procedures and/or policies with clear and concise language.

INDUSTRY PROMOTION

BUILD YOUR COMPANY INTEGRITY WITH NEWSWORTHY PROMOTION

We can write publicity pieces and send them to the right journalists to promote your business, building your company reputation within the industry.

COPY THAT OPENS DOORS

Real Copy Right is your one-stop shop for all your copywriting needs. Our experience in real estate writing is second to none. From 2000-2023, we had a weekly podcast, Real Estate Right, where top experts talk about how to buy, sell, rent and invest… right. The podcast helped us connect with people on a larger scale, making us a more influential copywriting service in the broader property industry. Our track record in getting vendors higher prices at auction, better rental returns and more short term stays is evident, because we write in ways that satisfy the needs of web search behaviour.

We can also write commercial properties and businesses for sale.

Our Process

For copy outside of property for sale, rent and airbnb, our process is simple. New clients come on board as we take the stress out of writing copy. For all corporate copy:

01

BRIEF

We send you our brief description form, so you can understand the process, and we can understand you. This outlines what type of copy you will need and how it will be delivered, your word count target, your key objectives and take-aways, the type of voice you’d like the copy to have. You provide us with the WHO, WHAT, WHY, WHERE and HOWs.

02

RESEARCH

We research using your points of contact, website connections and dive deeper into other areas of information that we see fit, to make you the expert.

03

DRAFT COPY

All our copy is written to bring out the best in your business, property or who you are. There is always a first draft, and we will work together to ensure you are happy with the messaging.

04

FINALISE

We offer up to 2 further draft changes at the quoted price, before additional fees will apply.

We write copy that opens doors

WE WRITE COPY AND DELIVER

Why choose us

We can create a corporate brand of copy across your sales and rental advertising
We see a property today, you receive the copy by 9am tomorrow
When required, we research a property’s architectural history and development opportunities
We have copywriters specifically trained in real estate copy

Skills

OUR SPECIALITY

Real Estate

100%

AIRBNB DESCRIPTIONS AND CONSULTATIONS

70%

REAL ESTATE RENTALS AND ROOMING HOUSES

60%

CORPORATE WRITING AND INDUSTRY PROMOTION

50%

Others

Give us a call

WHAT PEOPLE SAY

I've known Sue Langeder for many years and would be happy to endorse her services to any prospective clients. Sue has done copywriting for many of my properties that have sold over the years and has been providing copy writing to many of my colleagues such as Nick Renna and Todd Newton for over 20 years. I've been privileged to be part of Sue's Real Estate Right Podcasts as well and I am happy to endorse her services

Sue has provided us with several pieces of content and I couldn't recommend her more highly! Previously we used to have to significantly edit copy before presenting to our client however with Sue we just hand it over as it is! If you need copywriting I strongly recommend Sue!

Sue assisted my husband who is a real estate agent to review his content writing on his website and fine-tuned it. Her follow up on my referral was immediate and completed the task quickly. Thank you Sue!

All in one