Copywriting Services

one-stop shop for all your
real estate writing needs

GET IN TOUCH

one-stop shop for all your
real estate writing needs

GET IN TOUCH

All in one

Real Copy Right is one of Melbourne’s leading real estate copywriting services, servicing Melbourne since 1998. At Real Copy Right, we write quality copy specific to each property’s needs.

SALES, Rentals & AirBnb advertising copy

COPY THAT BRINGS BUYERS AND TENANTS TO YOUR DOOR

This is what we are passionate about – writing copy that helps property owners sell or rent their property to move onto the next chapter in their lives. Contact us for a quote.

MAKE YOUR TEAM EXPERTS IN THEIR FIELDS

We find out the best qualities in your staff, why you hired them and write their staff profile for your website and listing kit.

PUT YOUR COMPANY ON THE EXPERT FRONTFOOT

We write newsletter articles that make you the experts. We research and find the right market information to inform your clients about the latest activity in property and your area.

MAKE YOUR COMPANY STAND OUT

We give your website the edge with well-crafted words pinpointing your expertise, values and service, giving your target market easy-to-read confidence when reading the content on your website.

YOU HAVE THE WORDS - WE MAKE THEM SING

No matter what industry you service, we can edit your content to be clear, concise and understood by a wide-range of readers who in return, make a call to action. We can edit website material, promotional information, articles and blogs, novels and menus, literally anything that is written that will meet the public eye.

mail-out letters

TARGET YOUR MARKET WITH PERSONALISED LETTERS

We write custom letters to promote your latest sales and auction results, selling promotions, settlement anniversaries, letting success rates, new staff, anything that helps you connect with your long-term client base to ensure they continue to use you when they are ready to sell or lease their property.

AWARDS SUBMISSIONS

Sound amazing with our award-winning award submissions

We can write your submission to any of the Australian property awards – Real Estate Institute of Victoria (REIV), Housing Industry Association (HIA), Master Builders Association (MBA), Australian Property Institute (API), Real Estate Business (REB), Property Council of Australia, the Real Estate Institute of Australia (REIA) or even within your own corporation.

Prospectus, procedures and policies

We bring the human side out in your supporting business documents

Real Estate can be a complex process, and to write something that’s easy to read for your intended audience without complicating it with industry jargon, is a task within itself. Get us to help you write any of your prospectuses, procedures and/or policies with clear and concise language.

Social Media Strategies

Grow your business with a strong social media presence

We have trained staff who can help you strategise your social media scheduling with individually designed campaigns for a regular monthly fee.

COPY THAT OPENS DOORS

Real Copy Right is your one-stop shop for all your copywriting needs. Our experience in real estate writing is second to none, and is backed by our regular weekly podcast, Real Estate Right, where top experts talk about how to buy, sell, rent and invest… right. Real Copy Right gives you the confidence to sell or lease your properties with the backing of the right product information. Many agents tell us that they know more about the properties they are selling or leasing, thanks to our detailed copy.

We write properties for sale and for rent, we can also write commercial properties and businesses for sale.

Our Process

For copy outside of property for sale and rent, our process is simple. New clients come on board as we take the stress out of writing copy.

01

BRIEF

You provide us with the WHO, WHAT, WHY, WHERE and HOWs? WHO is your target market, WHAT do you want your target market to do, WHY do you need to write this, WHERE will we get our information from and WHERE will your target market read it, and HOW many words do you need?

02

RESEARCH

We research using your points of contact, website connections and dive deeper into other areas of information that we see fit, to make you the expert.

03

DRAFT COPY

All our copy is written to bring out the best in your business, property or who you are.

04

FINALISE

We offer up to 2 chances to make changes to the draft copy at the quoted price, before additional fees will apply.

We write copy that opens doors

WE WRITE COPY AND DELIVER

Why choose us

We can create a corporate brand of copy across your sales and rental advertising
We see a property today, you receive the copy by 9am tomorrow
When required, we research a property’s architectural history and development opportunities
We have copywriters specifically trained in real estate copy
Each of our copywriters have a second speciality service

Skills

OUR SPECIALITY

Real Estate

100%

BUILDING AND TRADE SERVICES

70%

PROFESSIONAL SERVICES

60%

Sports and Recreation

50%

Others

Give us a call

WHAT PEOPLE SAY

I've known Sue Langeder for many years and would be happy to endorse her services to any prospective clients. Sue has done copywriting for many of my properties that have sold over the years and has been providing copy writing to many of my colleagues such as Nick Renna and Todd Newton for over 20 years. I've been privileged to be part of Sue's Real Estate Right Podcasts as well and I am happy to endorse her services

Sue has provided us with several pieces of content and I couldn't recommend her more highly! Previously we used to have to significantly edit copy before presenting to our client however with Sue we just hand it over as it is! If you need copywriting I strongly recommend Sue!

Sue assisted my husband who is a real estate agent to review his content writing on his website and fine-tuned it. Her follow up on my referral was immediate and completed the task quickly. Thank you Sue!

All in one