Copywriting Services

one-stop shop for all your
real estate writing needs

GET IN TOUCH

one-stop shop for all your
real estate writing needs

GET IN TOUCH

All in one

Real Copy Right is one of Melbourne’s leading real estate copywriting services, servicing Melbourne since 1998, and now all around the world. At Real Copy Right, we write quality copy specific to each property’s needs.

RESIDENTIAL SALES COPY

COPY THAT BRINGS BUYERS TO YOUR DOOR

This is what we are passionate about – writing copy that helps property owners sell the dream and move onto the next chapter in their lives. Contact us for a quote.

STAFF PROFILES

MAKE YOUR TEAM EXPERTS IN THEIR FIELDS

We find out the best qualities of your staff, why you hired them and put them in their staff profile for your website and listing kit.

AIRBNB COPY

WE HARNESS THE POWER OF WORDS TO GET MORE GUESTS BOOKING

Airbnb, VRBO and booking.com all have powerful algorithms that bring properties to the front page. We have a variety of short term rental copywriting services to help you maximise your property’s exposure.

PROPERTY MANAGEMENT COPY TRAINING

MAKE YOUR PROPERTY MANAGEMENT TEAM EXPERTS

The power of corporate success is in the consistency of your communication. When sales copy and property management copy look different, your corporate brand loses its power. We create a system with you that ensures your property management team advertise your properties with the same expertise as your sales properties.

RESIDENTIAL RENTAL COPY

GIVE POTENTIAL RENTERS KNOWLEDGE TO MAKE THEM FEEL ‘AT HOME.’

Our rental copy gives renters the knowledge they need to make an informed decision before inspecting a property. The more knowledge, the more value, pushing rental prices up for your valued rental provider. We also do rooming house copy too.

CORPORATE GUIDELINES AND TEMPLATES

REDESIGN YOUR CORPORATE IMAGE WITH THE RIGHT MESSAGING

We can consult and write your company prospectuses, marketing guides, advertising procedures and formulate templates for your team, so you can deliver clear communication without industry jargon.

CORPORATE NEWSLETTERS

REGULAR MONTHLY, QUARTERLY OR ANNUAL MARKET UPDATES

Inform your data base with well crafted corporate newsletters that are specific to your suburb, municipality or market activity, making you the expert in your area.

WEBSITES

MAKE YOUR COMPANY STAND OUT

We give your website the edge with well-crafted words pinpointing your expertise, values and service, giving your target market easy-to-read confidence when reading the content on your website.

SUBURB PROFILES

GIVE YOUR SUBURBS SOME SOUL

Suburbs have their own uniqueness, and we give you the words to show your buyers and renters what make your suburbs sing. Dress your website or listing kits with dedicated suburb profiles that are authentic about the people, the culture and the community that makes your suburbs the best place to live.

GHOSTWRITING

HAVE A BOOK IDEA? WE CAN HELP YOU WRITE IT.

Do you know how to confront the blank page? Our ghostwriting services help those who want to promote their expertise with professionalism and panache to ensure you can deliver your story with conviction and style. If it’s a best selling business guide, memoir or a piece to promote your leadership and services, we can write your vision in your words with conviction and clarity.

AWARD SUBMISSIONS

MAKE YOUR BUSINESS MOVE FROM UNDER THE RADAR

We can write your submission to any of the Australian property awards – Real Estate Institute of Victoria (REIV), Housing Industry Association (HIA), Master Builders Association (MBA), Australian Property Institute (API), Real Estate Business (REB), Property Council of Australia, the Real Estate Institute of Australia (REIA) or even within your own corporation.

INDUSTRY PROMOTION

WHAT MAKES YOUR BUSINESS NEWSWORTHY?

We can write publicity pieces and send them to the right journalists to promote your business, building your company reputation within the industry.

COPY THAT OPENS DOORS

Real Copy Right is your one-stop shop for all your copywriting needs. Our experience in real estate writing is second to none. From 2000-2023, we had a weekly podcast, Real Estate Right, where top experts talk about how to buy, sell, rent and invest… right. The podcast helped us connect with people on a larger scale, making us a more influential copywriting service in the broader property industry. Our track record in getting vendors higher prices at auction, better rental returns and more short term stays is evident, because we write in ways that satisfy the needs of web search behaviour.

We can also write commercial properties and businesses for sale.

WE WRITE COPY AND DELIVER

Why choose us

We can create a corporate brand of copy across your sales and rental advertising

We see a property today, you receive the copy by 9am tomorrow

When required, we research a property’s architectural history and development opportunities

We have copywriters specifically trained in real estate copy

We write copy that opens doors

Sue Langeder Consulting

Motivated Messaging for Your Brand

A qualified trainer and assessor with post-graduate certifications in Professional Writing, Sue Langeder is passionate about creating consistent messaging in corporate brands within the Australian and Asia-Pacific real estate industries.

Her consulting services are designed to level up the quality of sales and rental advertising to ensure every buyer, renter, seller and investor sees that you put the same love, care and attention in your rental advertising, as your sales advertising.

How does she do it? Your company is the core to the message, so Sue digs deep to discover your company values, systems and goals, then creates a strategy that brings your company messaging in sales and rentals together.

Sue develops marketing tools that streamlines property knowledge and systems that move your property management team into a space that ensures all advertised properties read in a unified format.

Sue, can train all your property management staff in the processes to deliver unprecedented property management advertising that makes your company look professional every time.

WHAT PEOPLE SAY

I've known Sue Langeder for many years and would be happy to endorse her services to any prospective clients. Sue has done copywriting for many of my properties that have sold over the years and has been providing copy writing to many of my colleagues such as Nick Renna and Todd Newton for over 20 years. I've been privileged to be part of Sue's Real Estate Right Podcasts as well and I am happy to endorse her services

Sue has provided us with several pieces of content and I couldn't recommend her more highly! Previously we used to have to significantly edit copy before presenting to our client however with Sue we just hand it over as it is! If you need copywriting I strongly recommend Sue!

Sue assisted my husband who is a real estate agent to review his content writing on his website and fine-tuned it. Her follow up on my referral was immediate and completed the task quickly. Thank you Sue!

All in one