one-stop shop for all your
real estate writing needs
GET IN TOUCH
one-stop shop for all your
real estate writing needs
GET IN TOUCH
All in one

COPYWRITING Services

Real Copy Right is one of Melbourne’s leading real estate copywriting services, servicing Melbourne since 1998, and now all around the world. At Real Copy Right, we write quality copy specific to each property’s needs. 

COPY THAT BRINGS BUYERS TO YOUR DOOR

This is what we are passionate about – writing copy that helps property owners sell their property to move onto the next chapter in their lives. Contact us for a quote.

GIVE POTENTIAL RENTERS KNOWLEDGE TO MAKE THEM FEEL AT HOME

Our copy gives renters the power of information. And information paints a picture of value, potentially pushing the weekly rental price up for your rental providers. We also do rooming house copy.

WE HARNESS THE POWER OF WORDS TO GET MORE GUEST BOOKINGS

Airbnb has powerful algorithms that bring properties to the front page. We have a variety of airbnb copywriting services to help you maximise your property.

MAKE YOUR TEAM EXPERTS IN THEIR FIELDS

We find out the best qualities in your staff, why you hired them and write their staff profile for your website and listing kit.

PUT YOUR COMPANY ON THE EXPERT FRONTFOOT

We write newsletter articles and promotional Electronic Digital Mail marketing that make you the experts. We research and find the right market information to inform your clients about the latest activity in property and your area.

MAKE YOUR COMPANY STAND OUT

We give your website the edge with well-crafted words pinpointing your expertise, values and service, giving your target market easy-to-read confidence when reading the content on your website.

SOUND AMAZING WITH OUR AWARD-WINNING AWARD SUBMISSIONS

We can write your submission to any of the Australian property awards – Real Estate Institute of Victoria (REIV), Housing Industry Association (HIA), Master Builders Association (MBA), Australian Property Institute (API), Real Estate Business (REB), Property Council of Australia, the Real Estate Institute of Australia (REIA) or even within your own corporation.

REDESIGN YOUR CORPORATE IMAGE WITH THE RIGHT MESSAGING

Real Estate can be a complex process, and to write something that’s easy to read for your intended audience without complicating it with industry jargon, is a task within itself. Get us to help you write any of your prospectuses, procedures and/or policies with clear and concise language. 

BUILD YOUR COMPANY INTEGRITY WITH NEWSWORTHY PROMOTION

We can write publicity pieces and send them to the right journalists to promote your business, building your company reputation within the industry.

COPY THAT OPENS DOORS

Real Copy Right is your one-stop shop for all your copywriting needs. Our experience in real estate writing is second to none. From 2000-2023, we had a weekly podcast, Real Estate Right, where top experts talk about how to buy, sell, rent and invest… right. The podcast helped us connect with people on a larger scale, making us a more influential copywriting service in the broader property industry. Our track record in getting vendors higher prices at auction, better rental returns and more short term stays is evident, because we write in ways that satisfy the needs of web search behaviour.

We can also write commercial properties and businesses for sale.

Our Process

For copy outside of property for sale, rent and airbnb, our process is simple. New clients come on board as we take the stress out of writing copy. For all corporate copy:

01

We send you our brief description form, so you can understand the process, and we can understand you. This outlines what type of copy you will need and how it will be delivered, your word count target, your key objectives and take-aways, the type of voice you’d like the copy to have. You provide us with the WHO, WHAT, WHY, WHERE and HOWs.

02

We research using your points of contact, website connections and dive deeper into other areas of information that we see fit, to make you the expert.

03

All our copy is written to bring out the best in your business, property or who you are. There is always a first draft, and we will work together to ensure you are happy with the messaging.

04

We offer up to 2 further draft changes at the quoted price, before additional fees will apply.

We write copy that opens doors

WE WRITE COPY AND DELIVER

Why choose us

Skills

OUR SPECIALITY

Real Estate
100%
AIRBNB DESCRIPTIONS AND CONSULTATIONS
70%
REAL ESTATE RENTALS AND ROOMING HOUSES
60%
CORPORATE WRITING AND INDUSTRY PROMOTION
50%
Others
Give us a call

WHAT PEOPLE SAY