Real Copy Right began as PTP Ink in 1998. It started with Sue Colquhoun, now Sue Langeder, working at Marshall White & Company in Armadale as their Advertising Manager. As Sue’s skills in real estate advertising co-ordination were apparent, she was asked to be Marshall White’s in-house Copywriter. By the end of 2000, the demand for her copy was so high, she decided it was time to go out on her own as a freelancer copywriter and start her family.
In 2016, Sue changed PTP Ink from a sole trading business to a company and named it Real Copy Right. She had the vision to turn Real Copy Right into a comprehensive copywriting service that encompassed all of Melbourne, however, now it’s gone global.
Over the years, Sue had accumulated a wealth of knowledge in the real estate industry, keeping her eyes and ears open to developments in construction, council regulations, trends and the quality of products found within properties. At the start of 2020, Sue launched her podcast Real Estate Right to add an extra dimension of education and share her real estate knowledge, with the backing of accredited experts, with the general public. The podcast had its last episode in May 2023.
COVID-19 opened the doors to creating new ways to visit properties, through video chatting. This has enabled Real Copy Right to take on the world in both sales and rental copy, as well as airbnb copy, with clients in the United States, New Zealand, the United Kingdom and throughout Australia.
Through our podcast and corporate writing, we have helped clients through ghostwriting, build their industry presence through award submissions and publicity material, and create electronic marketing material.
In 2022, Tom Hawkes joined Sue in the quest to produce copy excellence, and has proudly produced a wide range of copy, built outstanding relationships with clients, and has found his passion in property.
Real Copy Right’s business integrity is growing within the real estate industry and property community, through the podcast and the quality of their copy. It’s a joy to write up peoples’ homes and investments, a privilege to be part of their journey, and an honour to see that our agents get quality buyers through their properties and the buyers bid to get the best possible result.